Each and every search engine, which is affiliated with the guidelines given in Whitehep SEO (this is a safe way to promote websites to visibility search).
There are two types of SEO;
- White hat SEO
- Black hat SEO
White hat SEO
White hat SEO uses techniques and methods to improve the search engine rankings of a website without escaping the search engine (mainly Google). Some white hat SEO techniques include: High quality content development, website optimization and restructuring, high quality content and link acquisition campaigns supported by manual research and outreach.
Black hat SEO
Blackhat SEO is related to the use of techniques and strategies to get high search engine rankings that break search engine rules. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links
Differences between white hat seo and black hat SEO
| White Hat SEO | Black Hat SEO |
|---|---|
| Follow search engine guideline and make ranking of website on search result. | Avoid search engine guideline and make ranking of website on search result. |
| High quality content development, Title tag optimization, meta tag optimization, High Quality link Building. | Keyword stuffing, Hidden text, Paying for links, Doorway pages, Duplicate content |
| Long term benefit | Short term benefit |
| Good for your website | Harmful for your website |